Dara studied at Trinity College, Dublin, and began her career in the fashion industry, spending eight years at a high level as both a Brand Manager and Senior Buyer. From 2003 onwards she moved into the entertainment, events and music industries where she developed her key management, marketing and business skills.
In 2009, Dara joined BIMM Dublin as Principal and was instrumental in every step of the setting up of the College, including the establishment of the relationship with education partners and the recruitment of the initial student cohort and tutors. In 2014, Dara also became the Principal of BIMM Manchester and is responsible for all aspects of the running of the College and its administration and curriculum delivery through the management team. She is dedicated to ensuring that all aspects of the student experience at both Colleges are unparalleled, and that excellent academic standards are maintained at all times.