BA (Hons) Event Management

Overview

If you see yourself as a future event promoter, then BA (Hons) Event Management will not only teach you all you need for a successful career in the live music and creative industries but will also ensure that you connect with the best people in the business to turn your career ambition into a reality.

The course will cover the complex and detailed structure of the contemporary events industry and will equip you with a comprehensive list of business and management skills for a diverse range of potential career paths.

Your day-to-day learning will be unique, relevant and cutting-edge and will be delivered by well-connected tutors who are still active in the highest levels of the modern events industry. At BIMM Birmingham, you’ll have countless opportunities to use the practical skills learnt on the course to put on events, festivals, club nights and more. You’ll be part of our thriving BIMM community, mixing with gifted performers, writers, alumni and music industry professional. You will be encouraged to express your entrepreneurial spirit through collaborations and gigs at numerous local venues around Birmingham. It’s our direct access to artists and venues that really sets BA (Hons) Event Management apart from other degrees available. This is just one of the many features which will equip you for a long and successful career in the events industry.

So, what are you waiting for? To make your way as a live events promoter, connect with us, and we’ll connect you to a life in music.

Click here to find this course on UCAS.

We recommend that BA (Hons) Event Management students bring a laptop or iPad device with wireless capabilities in with them to lessons for in-class research and other tasks. Event Management students are also required to produce and promote at least one assessed event of their own design during BA Y2 or BA Y3, which can incur additional costs.

Validated by:

2018/2019 Fees

Student Loan Finance Available

Year 1

All students take the following modules in their first year of study. Module names and structure may be subject to change.

  • CONCERT/EVENT PROMOTION AND TOUR MANAGEMENT

    Behind every major live event, there’s a mastermind pulling the strings – and this module introduces all the skills you’ll need to bring the most ambitious extravaganza to life. Expect a solid grounding in topics including project management, promotion, budgeting, artist liaison, tour routing, staging, logistics and safety, as you become an adaptable events manager with the confidence to handle every aspect of the role.

  • LIVE SOUND TECHNOLOGY

    Whether you’re stood at the mixing desk or working behind the scenes, it pays to have a watertight knowledge of how live sound is created. This module will get you clued-up and confident, revealing the scientific principles of sound and electrical signals, and inviting you to roll up your sleeves in real-world live situations, getting hands-on with PA systems and professional audio technicians.

  • ADMINISTRATION AND ENTREPRENEURSHIP

    You’ve got the vision – now build the industry savvy and practical skills that will help you thrive as an independent entrepreneur. We’ll walk you through the structure of the modern industry – and where your project could fit within it – while bringing you up to speed on the skills that drive your business, from intellectual property, funding, budgeting and human resources to tax, insurance and business planning/operations.

  • EVENT CONCEPT AND DESIGN

    Every groundbreaking event starts out as a raw concept, and this module will give you the tools, confidence and knowledge to take your vision from the drawing board, through the various critical stages in the design process, to a successful opening night. You’ll draw on case studies and challenge yourself with practical exercises, sharpening your strategic planning skills every step of the way.

  • INTRODUCING EVENT MANAGEMENT

    Your career in event management could take you far beyond rock ‘n’ roll, and this module is your introduction to the countless non-musical opportunities you might choose to pursue. From arts events and corporate activities to weddings and cultural festivals, you’ll learn the structures, processes, trends and market forces that drive the wider industry, ensuring you’re in complete control of your career after BIMM.

  • MUSIC BUSINESS

    The live music industry is changing at lightning pace, but our expert tutors can give you up-to-the-minute insight into how the business really works – and how you stake your claim in it. Get ready to build a complete skill-set, as you master topics including contracts, legislation, live trends, merchandising, marketing and social media – while learning the study skills that will help you get the most from your time at BIMM.

Year 2

All students take the following modules in their second year of study. Module names and structure may be subject to change.

  • RESEARCH METHODS

    As a professional event manager, you’ll need stellar research skills for a thousand different scenarios, from gauging international markets to delivering viable business plans. This module reveals the best methods of gathering accurate data in the digital age, without wasting time or resources. It’s a great practical skill for your career ahead – and invaluable preparation for the Year 3 Professional Project.

  • ENGAGING WITH EVENTS (WBL)*

    BIMM’s industry contacts mean your course will take you far beyond the teaching room. Expect to back up the theory with at least 40 hours of Work Based Learning – also known as work experience – where you’ll develop real-work business chops in the field. Whether you’re learning the ropes at a major events company or leading a team to the delivery of your own event, you’ll emerge as a confident, entrepreneurial and employable candidate.

    * Event Management students must produce at least one assessed event of their own in either BA Y2 Engaging With Events or BA Y3 Professional Project. Students wishing to select the Dissertation research essay option in their BA Y3 Professional Project should therefore run an event in the BA Y2 Engaging With Events portfolio.

  • MARKETING AND MEDIA

    To make the headlines with your events, you’ll need a watertight knowledge of the marketing and communications channels that can get the word out. This module is your opportunity to explore proven marketing theories and approaches – from the traditional to the revolutionary – then fuse them into your own strategy and ensure your events achieve lift-off.

  • EVENTS AND THE AUDIENCE

    With audiences driving the events sector, this module examines their motivations and helps you produce events that are safer and more successful. You’ll tap into the psychology of the modern event attendee, discovering the process of engagement from ticket-sale to post-event evaluation. You’ll also analyse the event experience from their viewpoint, growing familiar with risk assessments, health and safety, unexpected hazards and their solutions.

  • EVENT LOGISTICS AND SERVICES

    It takes strategy and practical skills to lead an event from concept to reality. This module ensures you’re ready to deal with every step of the process, covering initial planning and services, production scheduling, specification management and post-event evaluation. With close study of real-world events including major UK music festivals, you’ll glean knowledge and take away a range of résumé-boosting skills.

  • EVENTS IN CONTEXT

    You’ll need an eye for detail – but effective event management is also about seeing the bigger picture. This module leads you through the dynamic cultural history of the live industry, revisiting seminal events and discussing how they were shaped by economic, social and technical context. With that deep understanding at your fingertips, you’ll be ready to make more confident, better-informed calls.

Year 3

All students take the following modules in their third year of study. Module names and structure may be subject to change.

  • PROFESSIONAL PROJECT*

    The Professional Project is the culmination of your three years at BIMM. Your tutors will give you all the theory and concepts you need for a flying start, but it’s down to you to dream up and deliver a project that shows what you’ve learnt on your event management course. Whether you choose to launch your own cultural event, target a dream job at a festival, book a tour, set up an events-related website or start your own event management firm – the Professional Project is your chance to think big.

    * Event Management students must produce at least one assessed event of their own in either BA Y2 Engaging With Events or BA Y3 Professional Project. Students wishing to select the Dissertation research essay option in their BA Y3 Professional Project should therefore run an event in the BA Y2 Engaging With Events portfolio.

  • PROFESSIONAL DEVELOPMENT

    As an industry professional, you’ll be responsible for steering your own career – so it’s vital to become self-sufficient and assess the areas that could hold you back. On the Professional Development module, we’ll help you identify your own personal and business needs, and teach the skills you’ll call on throughout your career, from stress control and teamwork to goal-setting and time management.

  • FINANCIAL MANAGEMENT AND FUNDING

    Effective financial management can make the difference between a triumphant event and a loss-making cancellation – and this module is where you’ll master the art. Get familiar with the financial factors that drive the events industry – from sponsorship and funding to non-profit events – and pick up the specialist tools and techniques that you’ll fuse into the Professional Project and take forward into your career.

  • EVENT PROMOTION AND DIGITAL MEDIA

    Marketing, PR and digital applications are all powerful weapons in the battle to deliver and promote your event. On this module, you’ll learn how to harness their benefits, while exploring related areas including digital rights management, social media platforms, online registration, ticket sales, merchandising, website creation and opt-in marketing strategies.

  • EVENTS AND THE ENVIRONMENT

    Profit isn’t the only way to gauge success – it’s increasingly important for players in the live industry to consider the environmental, social and economic impact of their events. This module introduces the concept of sustainable event management (also known as event greening) and the different international standards, while teaching the techniques and analytical tools you’ll need to measure, monitor, evaluate and report sustainability performance.

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Minimum requirements

Minimum of 2 A levels at grade C or above (64 UCAS Points) or BTEC Level 3 equivalent. Plus five GCSEs at a minimum grade of C/4, including English Language. Overseas students where English is not their native language must meet a minimum English language requirement of IELTS 6.5. We require a minimum of 6.0 to be achieved in each band.

After this course:

Progression

Graduates can progress directly to employment in the music events industry in areas such as live music, event promotion, and the organisation of sporting and corporate events, music and cultural festivals, and weddings. Alternatively, they can continue their studies with a BIMM Postgraduate Certificate in Learning and Teaching or a Masters Degree.

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How to apply

All degree applications must be made by UCAS. You will be required to attend an interview to discuss your application. Alternatively, a phone interview can be arranged. To request an interview, please call 08442 646 666.

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International students

We’re proud to welcome students from all around the world. Our dedicated International Team is on hand to help with applications, visas, accommodation, settling in and much more.

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Course Specification

Mode of attendance:
Full-time
Length of course:
3 years
Awarding institution:
University of Sussex
Teaching institution:
BIMM Birmingham
UCAS code:
N820
Language of study:
English
Final award and exit awards:
Certificate of Higher Education (exit award only at level 4), Diploma of Higher Education (exit award only at level 5), Bachelors Degree with Honours.
Admissions criteria:
Minimum of 2 A-levels at grade C or above (64 UCAS Points), OR BTEC Level 3 equivalent, and five GCSEs at a minimum grade of C/4, including English Language. Overseas students where English is not their native language must meet a minimum English language requirement of IELTS 6.5. We require a minimum of 6.0 to be achieved in each band.

Teaching this course

BIMM Tutors

From headlining the Pyramid Stage at Glastonbury with Moby and playing drums in the soundtrack to the Hollywood movie ‘Nine’, to performing for The Queen and being a vocal coach on the Russian version of The X Factor, our BIMM Birmingham tutors have done it all. Imagine what you could achieve with direct access to their knowledge, guidance, experience and enviable industry connections!

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