BA (Hons) Event Management


If you see yourself as a future event promoter, then BA (Hons) Event Management will not only teach you all you need for a successful career in the live music and creative industries, but will also ensure that you connect with the best people in the business to turn that career ambition into a reality.

The course will cover the complex and detailed structure of the contemporary events industry, and will equip you with a comprehensive list of business and management skills across a diverse range of potential career paths.

Your day-to-day learning will be unique, relevant and cutting-edge, and will be delivered by well-connected tutors who are all still active in the highest levels of the modern events industry. At BIMM Birmingham, you’ll have countless opportunities to use the practical skills you learn on the course to put on events, festivals, club nights and more. You’ll be part of our thriving BIMM community, mixing with gifted performers, writers, alumni and music industry professionals, and will be encouraged to express your entrepreneurial spirit via collaborations and gigs at numerous local venues around Birmingham. It’s our direct access to artists and venues that really sets BA (Hons) Event Management apart from other degrees available, and is one of the many features which will equip you for a long and successful career in the events industry.

So, what are you waiting for? To make your way as a live events promoter, connect with us, and we’ll connect you to a life in music.

Click here to find this course on UCAS.

We recommend that BA (Hons) Event Management students bring a laptop or iPad device with wireless capabilities in with them to lessons for in-class research and other tasks. Event Management students are also required to produce and promote at least one assessed event of their own design during BA Y2 or BA Y3, which can incur additional costs.

Validated by:

2018/2019 Fees

Student Loan Finance Available

Year 1

All students take the following modules in their first year of study. Module names and structure may be subject to change.


    This module introduces students to the skills needed to produce and promote tours and/or one-off concerts and events. These include project management, budgeting, liaison with artist management, personnel and roles, tour routing, staging, logistics, managing the environment to ensure the safety of the audience, performers and crew.


    All events include some kind of sound reinforcement, and the aim of the module is to give students confidence in live sound situations. It covers the fundamental physics of sound and electrical signals, practical hands-on work with a professional PA system, and the ability to communicate effectively with live audio technicians.


    This module offers an introduction to the key skills and knowledge areas in business administration and independent entrepreneurship. It covers the financial and legislative framework of the industry with reference to a wide variety of organisations and companies: from multinational corporations to solo entrepreneurs. It also considers important topics such as business operations, intellectual property, funding, budgeting, human resources, tax, insurance and business planning.


    Successful events are built on creative and robust designs. This module aims to instil the knowledge and competencies required to identify and formulate strong and viable event concepts, and to use them as a basis for effective design. It uses case studies and practical exercises to explore the strategic planning behind successful events. This encourages students to identify key stages in the design process and develop sound organisational structures through which events might be realised.


    This module aims to offer a broad introduction to the world of non-musical events and event management. These might include corporate activities, weddings, outdoor arts events, cultural festivals and others. It will examine the structures and processes behind non-musical events, and identify current trends and market forces on this side of the industry.


    This module is designed to introduce a comprehensive picture of the workings of the live music industry. Topics might include such areas as contracts, legislation, venues, festivals trends, merchandising, marketing, social media, and current developments in this fast moving industry. A section on study skills also introduces the academic element of Higher Education.

Year 2

All students take the following modules in their second year of study. Module names and structure may be subject to change.


    This module helps event entrepreneurs and managers understand research using a variety of different methods. The skills and data generated can be used to plan and prepare for their BA Year 3 Professional Project the following year. The ability to carry out research is an invaluable resource to event managers who wish to develop informed ideas, viable event concepts and realistic business plans.


    Work Based Learning (WBL), also known as work experience, is a key component of any student experience at BIMM. On this module you will undertake a minimum of 40 hours Work Based Learning. This will involve some element of event production which can either be in the form of work experience at an established event company or in the guise of running your own event on an individual or group basis. In this way the module develops “real world” key skills, enhances graduate employability, fosters entrepreneurship, and encourages a systematic approach to personal career development.

    * Event Management students are required to produce at least one assessed event of their own in either BA Y2 Engaging With Events or BA Y3 Professional Project. Candidates wishing to select the “Dissertation” research essay option in their BA Y3 Professional Project should therefore run an event of their own in the BA Y2 Engaging with Events portfolio.


    This module provides an introduction to marketing and communications in today’s vibrant events industry. It offers students the opportunity to explore traditional marketing theories alongside contemporary music industry marketing approaches, and combine them to create effective strategies for their own professional marketing plan.


    This module examines the audience experience as a whole by tracking the process from initial desire, to attendance and through to post event evaluation. After examining audience motivation and the process of engagement, students will explore the psychology and physical flow of crowd movement, learning to identify hazards and solutions. They’ll then look at the physical experience of an event from the view point of the audience, and cover risk assessments, health and safety and what happens when functions are disrupted by unplanned events.


    A strategic and practical approach to event planning and services, this module examines the pre- and post- event processes, specification management and production scheduling required to deliver a successful event. Looking at a range of events, but concentrating on large capacity music festivals, students will gain valuable real-life understanding of event operational requirements.


    Most events practitioners have an in-depth understanding of the context of their work, and any individual hoping to make a career in the event industry can learn from historically significant events. This module offers a cultural history of the live music, festival and event industries, and examines the economic, social, and technical changes that shaped iconic and memorable collective cultural experiences.

Year 3

All students take the following modules in their third year of study. Module names and structure may be subject to change.


    Three years of hard work come together in a final year project of your choice. This module provides students with a unique opportunity to explore their own ambitions in the event industry, then to implement their best ideas in a practical and supportive setting. Most of all, it provides the opportunity to graduate from BIMM with a road-tested event - or some up-to-date commercial research to enhance your employability prospects. The options are almost limitless here, but might include: launching your own cultural event, targeting that dream job at a festival, booking a tour for a band or DJ, launching an event related web site, crowd-funded projects, starting your own event management company, market research for music festivals, promoting gigs at a local venue, taking a band on the road, pursuing further study and/or working in Higher Education, fundraising events for good causes or charities. It’s entirely up to you!

    * Event Management students are required to produce at least one assessed event of their own in either BA Y2 Engaging With Events or BA Y3 Professional Project. Candidates considering taking the BA Y3 Professional Project “Dissertation” research essay option should therefore choose to run an event of their own in the BA Y2 Engaging with Events portfolio.


    Students are encouraged to consider and facilitate their own personal and business development - an essential activity for event industry entrepreneurs and professionals. This module aims to support students in identifying their professional development needs, covering areas such as career planning, effective team working, stress management, time management and goal setting.


    This begins with an introduction to the importance of sound financial management, then moves on to the evaluation of specialist tools and techniques in the event industry. Students will also consider wider issues related to funding, including profit/non-profit events and the role of sponsorship in the event industry. The module is specifically designed to provide important practical and theoretical support for the Professional Project.


    This module helps event managers use PR, marketing and digital applications to promote and deliver their events. Students will also explore digital rights management and, of course, social networking and social media platforms. Other relevant areas include online registration, ticket sales, merchandising, website creation and opt-in marketing strategies.


    This module covers event sustainability management and the increasing need to measure, monitor, evaluate and report sustainability performance. Students use appropriate analytical tools to negotiate international standards in event sustainability (ISO20121) and analyse three key areas of sustainability management (environmental, social, economic) as they relate to the event management lifecycle.

Want to apply?

Minimum requirements

Minimum of 2 A-levels at grade C or above (64 UCAS Points), OR BTEC Level 3 equivalent, and five GCSEs at a minimum grade of C/4, including English Language. Overseas students where English is not their native language must meet a minimum English language requirement of IELTS 6.5. We require a minimum of 6.0 to be achieved in each band.

After this course:


Graduates can progress directly to employment in the music events industry in areas such as live music, event promotion, and the organisation of sporting and corporate events, music and cultural festivals, and weddings. Alternatively, they can continue their study with a Postgraduate Certificate in Learning & Teaching at BIMM Brighton or a Masters Degree.

Help with your career +

Want to study here?

How to apply

All degree applications must be made by UCAS. You will be required to attend an interview to discuss your application. Alternatively, a phone interview can be arranged. To request an interview, please call 08442 646 666.

Find out how to apply +

Coming from abroad?

International students

We’re proud to welcome students from all around the world. Our dedicated International Team is on hand to help with applications, visas, accommodation, settling in and much more.

More Information +
Apply Now

Any questions? Get in touch

Course Specification

Mode of attendance:
Length of course:
3 years
Awarding institution:
University of Sussex
Teaching institution:
BIMM Birmingham
UCAS code:
Language of study:
Final award and exit awards:
Certificate of Higher Education (exit award only at level 4), Diploma of Higher Education (exit award only at level 5), Bachelors Degree with Honours.
Admissions criteria:
Minimum of 2 A-levels at grade C or above (64 UCAS Points), OR BTEC Level 3 equivalent, and five GCSEs at a minimum grade of C/4, including English Language. Overseas students where English is not their native language must meet a minimum English language requirement of IELTS 6.5. We require a minimum of 6.0 to be achieved in each band.

Teaching this course

BIMM Tutors

From headlining the Pyramid Stage at Glastonbury with Moby and playing drums in the soundtrack to the Hollywood movie ‘Nine’, to performing for The Queen and being a vocal coach on the Russian version of The X Factor, our BIMM Birmingham tutors have done it all. Imagine what you could achieve with direct access to their knowledge, guidance, experience and enviable industry connections!

See all Birmingham Tutors