Being invited to perform for BBC Introducing is high on the list of goals for any unsigned/up and coming band. It’s not easy to get on the show – you need to beat the strong local competition – but an appearance is one of the key stepping stones to greater success.

Natalie Eve-Williams and Michelle Hussey, presenters of BBC Introducing Manchester, are incredible champions of the rich Manchester music scene. Their early support for Blossoms, for example, helped build a fanbase which led to their debut album charting straight in at No 1!

So when Nat and Michelle asked BIMM Manchester band, Crude Oil Inc. if they’d like to come into the studio to perform, the band jumped at the chance and hopped on the tram to Media City in Salford.

After chatting to Michelle in a conversation full of jokes and stories, Joey and Edward from the band performed a fantastic version of their song “St-Itch”.

BBC Introducing video:

Taking an opportunity to try something different to their usual grunge-pop sound, the duo played an exclusive acoustic session and Michelle was won over by their harmonious pop and hooky choruses. The full band is: Joey (vocals and guitar), Edward (backing vocal and guitar), Kris (bass) and Paddy (drums). We asked them about their BBC experience and life at BIMM:

“We sent BBC Introducing our first song ’St-Itch’. Natalie and Michelle played our song a few times and after receiving some good feedback, they invited us onto their show! It was a bit nerve-racking, but the team made us feel right at home. Michelle was really warming and gave us tips on how not to make a blunder on the air. One thing we’ve learnt at BIMM is that if you are well rehearsed, then you will ALWAYS be okay. BIMM has also been great in helping us to develop our budding production skills –  so that we can fulfil our ambition of taking a more DIY approach to the music industry.”

Meanwhile, Crude Oil Inc. released their most recent song “Ice Cream Soda” – possibly the best expression of their rock/pop aesthetic yet. They’ve also got some great gigs coming up: opening the MainStage at Deeply Vale Festival on the 17th of September, and playing a set in the acoustic tent the following day.

It’s early days, but Michelle and Natalie’s enthusiasm bodes well for Crude Oil Inc…


  • Manchester
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