Track of the Week - AMBR


It’s Monday, and we’ve got a brand new Track of the Week to share with you all! Here’s ‘White Lies’ from AMBR…

What was the inspiration behind your track?
I think everyone has been in a situation at one point or another where they really like someone and it’s a question of what is actually going on? Are we friends? Are we more? That kinda thing. I got myself in that situation and wanted to write an upbeat song about it because it’s an exciting time. It’s really confusing and at times frustrating and you have everyone around you trying to guess what’s going on when you have no idea yourself! I just felt I hadn’t really written about that before and I think it’s something everyone can relate to.

What did your songwriting process involve?
I wrote this track with a very good friend of mine, Tom Read. I went to his mini studio in Oxford and we wrote and recorded the song that day! This was a totally new writing process for me as I was writing to track, meaning the song had already been produced with the instruments I just had to create a vocal line and lyrics to fit me. I had never recorded a song the same day as writing it either! Usually, I let the song sit for a little while and see if I want to change anything but everything felt right about it so we decided to get it finished that day! Tom then went on to mix the track and we got it mastered by Pete Maher.

What things do you do differently to other bands?
For a start, although I have musicians with me on stage, it’s not a band, it’s myself and session musicians so it’s a little different. My drummer uses an spd-sx and kit so that we get that electronic vibe which is in a lot of my songs. It’s all about it making it sound just as you hear it in the record. Although I’m a pop artist it’s not all cheese and cringe – there’s a lot of darker songs in my repertoire which I wouldn’t say is typical for every pop artist.

Can you describe your sound in three words?
Pop, atmospheric and current.

Have you channeled any artist in particular on this track?
If you’ve heard the track you’ll notice straight away the influence of The 1975, who are one of my favourite bands. The auto tuned parts going through the chorus also hint at The Japanese House. I went to see Pale Waves in Brighton a little while ago and there’s definitely some of their sound being inspired for this track too. These are all artists I really enjoy listening to, so I’m glad I got to write a song with this kind of vibe as I’ve wanted to do it for ages.

What’s the best thing about studying at BIMM?
Studying at BIMM has really improved me as a musician in a lot of ways. It’s helped me become a better performer, better songwriter and even as I’ve studied different songs I now know the kind of production my songs need. Before I started at BIMM I was a bit clueless about where I wanted to take my music, but now I know the sound I’m always aiming for and if it’s not right I don’t settle.

What’s the best bit of music advice you’ve been given?
My friend once said to me “learn from your mistakes and then write about them” which is something I’ve always kept with me. In my songs, I don’t tend to play the blame game, I take responsibility for where I went wrong too which again makes my songs a little different I think. It’s funny that I say about not settling with my sound because my manager recently told me not to settle and I think that’s one of the best pieces of advice I’ve been given too. You need to be happy whether that’s with a song, the band, the sound – whatever. Don’t settle for something that you don’t feel is right.

What’s next for you?
I’m going back into the studio finally! I feel like it’s been so long! I’m going to be getting my tracks “What A Shame” and “Take Your Own Heat” produced which I’m really excited about! Apart from that I’ve got some headline gigs in Brighton lined up which I’m looking forward to! I think we’re going to be branching into London a little more too, so I’m just excited for all the things coming up at the moment!


POSTED ON: February 5, 2018
  • Brighton