A graduate of the National University of Ireland Maynooth, Michael started as a musician playing drums in various bands, including Adebisi Shank. He began working in the industry as an agent, booking tours for artists in Europe and Asia. He founded the Irish independent label Richter Collective, building it into an internationally respected company with worldwide distribution. In 2011, Michael set up MKR Management, which offers consultancy, artist management and label services to US independent labels wishing to set up in Europe. He also manages Dublin-based band All Tvvins, among others.