Dara studied at Trinity College, Dublin, and began her career in the fashion industry, spending eight years at a high level as both a Brand Manager and Senior Buyer. From 2003 onwards she moved into the entertainment, events and music industries where she developed her key management, marketing and business skills.
In 2009, Dara joined BIMM and was instrumental in every step of the setting up of BIMM Dublin, including the establishment of the relationship with education partner, Dublin Institute of Technology, and the recruitment of the initial student cohort and tutors. As Principal, Dara is responsible for all aspects of the running of BIMM Dublin and its administration and curriculum delivery through the management team. In 2014, she also became the Principal of BIMM Manchester, and is dedicated to ensuring that all aspects of the student experience at both Colleges are unparalleled, and that excellent academic standards are maintained at all times.